Campaign

Because Lobster Red Is Not Your Best Look

2023

“Because Lobster Red Is Not Your Best Look” is a campaign that aims to blend the worlds of sports and sun protection. By educating sports enthusiasts and people about the importance of SPF, we are not only helping them enhance their performance but also safeguarding their skin against the harmful effects of the sun. I utlized collage and bold typography and color schemes to create almost a weird encyclopedia look for the poster, which essentially helps to establish a visually interesting yet educational information to read.